Today I read an interesting post by James Fallows of The Atlantic. He is in China watching, reporting and blogging the Games. He is also watching Chinese television and responds to annual complaints lodged at NBC of excessive focus on U.S. athletes.
He notes that Chinese and Korean television emphasize events their countrymen excel at as well, and is of the opinion that U.S. coverage is more even handed to foreign competitiors.
I love the job NBC is doing right now, and the background work they've put into these games. Watching the swimming finals live is thrilling. And tomorrow night I will watch the gymnastic finals live! And as for focusing only on U.S. athletes, tonight NBC broadcast a four minute segment on a French swimmer and a five minute segment on a German gymnast. Good job NBC. Keep it up.
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